I’ve never wanted a balloon and party shop, I have always been very happy dealing with customer over the phone or email. Customers would also visit and meetings would be held in my office, quotes would be presented to the customers and bookings taken. Nearly every single customer commented on the fact that it was a great looking building and that I should have a shop, so I bit the bullet and in 2008 I open a shop.
The area the shop now occupies was the reception and accounts office, so we moved the account up stairs, built a counter, lick of paint and hey presto a shop was born.
The beauty of doing this is that I could find my stock at a glance. Prior to the shop being opened all my stock was on shelves or in boxes in the work room and I constantly found myself ordering products that I had in stock but could not find them. The entire shop was stock from what we had and we had a lot. It also freed up the work room from clutter and gave us a more professional image.
I’m not a High Street shop so my foot fall is not great but what I do get is quality customers spending a lot of money with me once they are here. I sell a lot of helium and disposable helium cylinder and party packs, my main brand is Qualatex on both latex and foils and the new 34″ Qualatex numbers just fly out the door. I still have meetings in my office with prospective clients who enter through the shop. We have a free customer car park and are situated on one of the main roads leading in and out of the city
The building sits in the heart of a very historical watchmakers conservation area in Coventry, its 200 years old , is a listed building and has appeared on numerous T.V documentaries. The building was once on a short list to be feature in a long running TV program back in 1997 but nothing materialised from this.